High-Converting Landing Page Copy with AIDA Framework
Write complete landing page copy using the AIDA framework (Attention, Interest, Desire, Action) optimized for conversions.
Produce landing page copy that guides visitors through a psychological journey from awareness to conversion, with tested persuasion techniques and objection handling built in.
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Prompt objective
Produce landing page copy that guides visitors through a psychological journey from awareness to conversion, with tested persuasion techniques and objection handling built in.
Real use case
A SaaS startup launching a project management tool for remote teams needs a landing page that converts at least 4% of visitors into free trial sign-ups. Their current page converts at 1.2% and lacks clear value proposition.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Write complete landing page copy for [PRODUCT/SERVICE NAME] targeting [PERSONA]. **Product Details:** - What it does: [ONE-SENTENCE DESCRIPTION] - Primary benefit: [MAIN OUTCOME FOR USER] - Price: [AMOUNT]/month or [PRICING MODEL] - Key differentiator: [WHAT MAKES IT UNIQUE] - Competitors: [LIST 2-3] - Target conversion action: [SIGN UP / BOOK DEMO / DOWNLOAD / BUY] **Page Structure (AIDA Framework):** 1) **ATTENTION — Hero Section (above the fold):** - Main headline (8 words max, benefit-focused) - Subheadline (15-25 words, specific and credible) - Primary CTA button text (action-oriented, 2-4 words) - Secondary CTA (lower commitment) - Trust element: logos, ratings, or social proof - Hero image/video description 2) **INTEREST — Problem Agitation (scroll 1):** - 3 pain points your audience experiences daily - Each pain point: describe the frustration + consequence - Transition: 'It doesn't have to be this way' 3) **DESIRE — Solution Presentation (scroll 2-3):** - How [PRODUCT] solves each pain point - 3-5 key features translated into benefits (not features) - Feature → Benefit → Proof format for each - Visual: screenshot or demo GIF description 4) **SOCIAL PROOF (scroll 4):** - 3 customer testimonials with name, photo, company - Key metrics: '[X] companies trust us', '[Y] tasks completed' - Case study highlight: before → after with numbers 5) **OBJECTION HANDLING (scroll 5):** - 5 most common objections with responses - Format: 'You might be thinking...' → 'Here's the truth...' - Risk reversal: guarantee, free trial, no credit card 6) **ACTION — Final CTA Section:** - Urgency or scarcity element (if genuine) - Restated value proposition - Primary CTA (larger, contrasting color) - What happens after clicking (remove friction) - FAQ: 5 questions with answers **Copy Guidelines:** - Read at 8th-grade level - Active voice, short sentences - 'You' focused (not 'we') - Specific numbers over vague claims - One clear CTA per section **Deliver:** Complete copy for desktop and mobile variations.
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How to use this prompt
- 1Replace the key placeholders first: PRODUCT/SERVICE NAME, PERSONA, ONE-SENTENCE DESCRIPTION, MAIN OUTCOME FOR USER.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
Next best step
Open the guide first, then branch only if you still need more.
A starter guide to the first prompt categories and patterns worth using when you need better output without prompt guesswork.
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