Structured Storytelling Script for Customer Testimonial Video

Create the complete filming script for a customer testimonial video for [COMPANY/PRODUCT].

**About the customer to interview:**
- Name: [NAME]
- Company/Role: [COMPANY AND JOB TITLE]
- Result achieved: [PRIMARY RESULT WITH NUMBERS]
- Customer since: [TIME PERIOD]
- Original problem: [PAIN POINT THEY HAD BEFORE]

**Narrative structure (simplified Hero's Journey format):**

1) **The ordinary world — Before (30 seconds):**
   Questions to extract:
   - 'Describe what your daily routine in [AREA] was like before using [PRODUCT]'
   - 'What was the biggest challenge you faced with [PROBLEM]?'
   - 'How much time/money were you losing with [SITUATION]?'
   Direction: Have the interviewee quantify the pain point

2) **The turning point — Discovery (20 seconds):**
   - 'How did you discover [PRODUCT]?'
   - 'What made you decide to try it? Was there a decisive moment?'
   - 'What doubts or concerns did you have initially?'
   Direction: Capture honest hesitation (builds relatability)

3) **The transformation — After (60 seconds):**
   - 'What changed in the first [30/60/90] days?'
   - 'Can you share specific numbers? (revenue, time, leads)'
   - 'Which feature surprised you most?'
   - 'How did your team react to the change?'
   Direction: Extract concrete metrics and emotional reactions

4) **The recommendation — Closing (20 seconds):**
   - 'What would you say to someone considering [PRODUCT]?'
   - 'If you could summarize in one sentence, what was the biggest impact?'
   Direction: Seek a quotable quote for thumbnail

**Production:**
- Warm-up questions (5 min before filming)
- Tips to make the interviewee feel comfortable
- Suggested framing (medium shot, close-ups on reactions)
- Technical checklist (lighting, audio, background)
- Editing guide: suggested cuts, on-screen text, B-roll

**Final versions:**
- Full version (2-3 min) for sales page
- Short version (30-60s) for ads
- Stories version (15s) with most quotable quote